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Assessment Tests, Useful?

by GSchulz 25. May 2012 06:14
When hiring, employers must make sure that the application and assessment process meets defensible standards. With the excessive use (and often misuse) of internet- based “quick, easy and free” personality tests offered as hiring tools, violations of rules set forth by the Department of Labor are becoming more frequent. Though the Department of Labor document citing the guidelines is considered unexciting and often tedious reading, it should be considered required reading for any employer or manager in charge of hiring or promotion decisions. Adhering to the guidelines as best as possible could keep employers out of harm’s way when it comes to legal battles.             The Department of Labor offers 13 different guidelines that employers should follow when deciding on an “assessment initiative”. They are as follows:   1. Use assessments and assessment tools in the manner in which they are indicated or advised (follow the directions!). When employers misuse an assessment tool or program, they could potentially face legal issues in the future. 2. Use the “whole- person approach” when testing. Remember, no test is perfect! Use an assessment test, or maybe even a combination of tests, that will give you as much information as possible about behaviors most important to your business. 3. Use tests that are unbiased and fair to all groups. Even tests that inadvertently discriminate may keep employers from gaining a qualified and diverse work group and may kindle, you guessed it, more legal battles. 4. Use tests that are reliable. Make sure that the questions offered on the test are not tricky and that they seek specific responses. 5. Make sure that the assessments being used are valid for the specific purpose intended. This may be considered one of the most important criterions in the selection process. Validity is simply the specific assessment’s ability to measure the target characteristic at a level that can be useful to the employer. 6. Assessment tests must be appropriate and applicable for the target population of desired employees (a.k.a., tests must be specific to your trade). For example, you would never give a person applying for a job at a burger joint an assessment designed specifically to assess dental hygienists. 7. Instructions and all other documentation must be completely comprehensive and easy for applicants to understand. 8. If the assessment test requires proctoring and/or administering, make sure that the people performing these actions are properly trained and qualified to do so. Some instruments require an extensive certification process to administer, proctor, and score tests. 9. Provide consistent standard and uniform testing conditions in order to obtain more consistent results. The key is keeping test takers from being distracted to assure the integrity of the test results. 10. Provide reasonable accommodations for people with disabilities. Remember: no group should ever be disadvantaged by the test or the conditions under which the test is taken. 11. Strong test security is important if the test results are going to be useful. Tests and their scoring should never be assessable to the general public. 12. Test results must be maintained in a confidential manner. Most effective are tests taken over the internet requiring a username and password. 13. Accurate interpretation of results is tremendously necessary. Nothing is worse than bad interpretation of good data. Don’t let that happen to you!               Though these guidelines might sound dull and restricting, the Department of Labor does support the use sound testing and assessment strategy, and actually acknowledges the difficulty employers now have of “attracting, developing and retaining the best employees.” They go on to say that a well built and solid assessment strategy can “maximize chances for getting the right fit between jobs and employees.” (DOL publication, “Testing and Assessment: An Employers Guide to Good Practices”) To try one for free email me and I will send you a link; greta@schulzbusiness.com. In the subject put assessment test.  
Greta Schulz is a Sales Consultant for Businesses and Entrepreneurs.  For more Sales Training Tips and Tools, please sign up for her SELLutions Caffeine at http://SchulzBusiness.com  or join her  Online Sales Training Course at http://B2bSalesPlayBook.com   Click here to share this post.

Assessment Tests, Useful?

by GSchulz 25. May 2012 06:14
When hiring, employers must make sure that the application and assessment process meets defensible standards. With the excessive use (and often misuse) of internet- based “quick, easy and free” personality tests offered as hiring tools, violations of rules set forth by the Department of Labor are becoming more frequent. Though the Department of Labor document citing the guidelines is considered unexciting and often tedious reading, it should be considered required reading for any employer or manager in charge of hiring or promotion decisions. Adhering to the guidelines as best as possible could keep employers out of harm’s way when it comes to legal battles.             The Department of Labor offers 13 different guidelines that employers should follow when deciding on an “assessment initiative”. They are as follows:   1. Use assessments and assessment tools in the manner in which they are indicated or advised (follow the directions!). When employers misuse an assessment tool or program, they could potentially face legal issues in the future. 2. Use the “whole- person approach” when testing. Remember, no test is perfect! Use an assessment test, or maybe even a combination of tests, that will give you as much information as possible about behaviors most important to your business. 3. Use tests that are unbiased and fair to all groups. Even tests that inadvertently discriminate may keep employers from gaining a qualified and diverse work group and may kindle, you guessed it, more legal battles. 4. Use tests that are reliable. Make sure that the questions offered on the test are not tricky and that they seek specific responses. 5. Make sure that the assessments being used are valid for the specific purpose intended. This may be considered one of the most important criterions in the selection process. Validity is simply the specific assessment’s ability to measure the target characteristic at a level that can be useful to the employer. 6. Assessment tests must be appropriate and applicable for the target population of desired employees (a.k.a., tests must be specific to your trade). For example, you would never give a person applying for a job at a burger joint an assessment designed specifically to assess dental hygienists. 7. Instructions and all other documentation must be completely comprehensive and easy for applicants to understand. 8. If the assessment test requires proctoring and/or administering, make sure that the people performing these actions are properly trained and qualified to do so. Some instruments require an extensive certification process to administer, proctor, and score tests. 9. Provide consistent standard and uniform testing conditions in order to obtain more consistent results. The key is keeping test takers from being distracted to assure the integrity of the test results. 10. Provide reasonable accommodations for people with disabilities. Remember: no group should ever be disadvantaged by the test or the conditions under which the test is taken. 11. Strong test security is important if the test results are going to be useful. Tests and their scoring should never be assessable to the general public. 12. Test results must be maintained in a confidential manner. Most effective are tests taken over the internet requiring a username and password. 13. Accurate interpretation of results is tremendously necessary. Nothing is worse than bad interpretation of good data. Don’t let that happen to you!               Though these guidelines might sound dull and restricting, the Department of Labor does support the use sound testing and assessment strategy, and actually acknowledges the difficulty employers now have of “attracting, developing and retaining the best employees.” They go on to say that a well built and solid assessment strategy can “maximize chances for getting the right fit between jobs and employees.” (DOL publication, “Testing and Assessment: An Employers Guide to Good Practices”) To try one for free email me and I will send you a link; greta@schulzbusiness.com. In the subject put assessment test.  
Greta Schulz is a Sales Consultant for Businesses and Entrepreneurs.  For more Sales Training Tips and Tools, please sign up for her SELLutions Caffeine at http://SchulzBusiness.com  or join her  Online Sales Training Course at http://B2bSalesPlayBook.com   Click here to share this post.

The Pitch

by GSchulz 13. May 2012 07:28
There is a reason that I say "Pitch is for Baseball and Not Sales". It couldn't have been clearer to me then watching that new AMC reality television show "The Pitch". I absolutely love this show.  It so clearly demonstrates the importance of
In watching the two agencies gather information from the potential client this has never been more telling. The one agency got to the 'tissue meeting', basically a pre-qualification call before the final presentation, and said, " .....it led us into using the word " direct" (which is part of the company's brand), you know direct being straight forward, fast...." the client said that concept burns him a bit, it's something we need to be careful about and stop trying to be too many things......Ouch!

So how they have avoided such a blunder? well how about asking a question? They could have said something like, "we have a few things we are thinking about, what are your thoughts on the word Direct or the word Energy? At least if they said they didn't like it they weren't backed into a corner. Additionally, I would have not let my ego get in the way and recovered by asking, " when you say, " stop trying to be too many things, tell us what you mean? They could have learned a lot there.

On the flip side, the other agency went into there tissue meeting completely differently. They truly got the client engaged and didn't give there ideas away. The question was "if you were to bring every single person in very single franchise together and you were to tell them every single time they interact with a customer this is your purpose, could you articulate that?"
Woow great question! Why? It is thought provoking, open ended and allows the client/ prospect to engage with you so you aren't just pitching too them. It also allows you to gather more of there insight and not just what they initially tell you they want.
As you an imagine, the company jumped all over that question and were spewing out great information that the agency had that dug much deeper then the initial RFP or even initial request would have given them.

The CEO also said before the tissue session, that this was not the time to tell us there ideas, it's about listening to them.  He was right on.
What can we learn in our own selling experience? We need to come up with great questions and not give them our ideas too early. It hurts your direction as well as your credibility.
Any quess who won the multiple-million dollar account? You got it FKM Agency.

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CEO's | motivation | Advertising agency, advertising sales,

Some software advise, and a lesson for me!

by GSchulz 5. May 2012 07:28
You never know how'll you find things.

I got an email from a woman who wrote an article and frankly, I felt it was spam and I hate spam!

But she emailed me back and explained truly what she did and asked to be put into my blog. Honestly, in reading it you guys, I think can use it!

Something to be said for persistence! So check it out! So You Bought iPads for Sales - Now What?


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Remember the reinforcement to make sales training programs stick

by GSchulz 5. May 2012 06:19
I am writing this at the Atlanta Airport on my way back from meeting with one of my clients.

Last month we offered a sales training program for her staff. She reported that they saw an immediate increase in sales after the program.

She listened in on their calls to see what had changed. To her pleasure they were asking good, open-ended questions. They were taking time to listen to the client’s responses and using their comments to match them with the right products. They were even closing right at the correct time.

She was excited.

Unfortunately, not all of the reps kept it up. Within weeks, some of the rep’s sales had slipped back to their original level. Another listening survey showed the cause. Each of the reps whose sales were down had slipped back into their old ways. It was as if they were on a high during training, and now it was business as us usual.

Surprised? I’m not.

For years these reps had been trained to operate in telling mode. They gave the same pitch to every caller. Now we were asking them to change, and change takes time.

So what do you do? Forget training? No, but you may want to think about the reinforcement that it takes to make a training program stick.

Whether you are offering training for your team or simply taking a training program yourself, recognize that old habits are hard to break.

There must be a reinforcement regimen to turn that training into practice and the practice into habit.

Just like growing a garden, you need to plant the seeds, water them, fertilize them, water them again and again. Then you will start seeing the benefits. Eventually the flowers will all begin to grow, but you need to work hard and have faith, not give up. Then you see the results.

Like anything in life, learning a new skill takes time and change. Change doesn’t happen quickly, and if it does it typically goes away just as fast.

There is no liquid diet out there that really works forever. Don’t expect that with your people.

If we were training 5-year-olds who don’t have bad habits already, they could make the new information stick a lot quicker. That’s why our children can learn a new language or even two much faster then we can.

Unfortunately, 5-year-olds don’t have the rest of the pieces of the business pie. Too bad, because I would love to train for a few hours and then everyone lay down for a little nap time.

Ready? Take our corporate sales training assessment.
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