I recently had the opportunity to be a guest on a radio show. I was caught a little off guard when I was asked, while on the air, how to use “selling skills” to get a job. I hesitated, since that really isn’t what I do. Since the radio host was familiar with my program, he felt there was a lot of synergy. After I did the show, I got to thinking about the idea he brought up, and how getting a job really is so similar to sales... And life.
Here are five steps to help you land the job of your dreams:
§ Network. Use the contacts that you have as extra eyes. Let them know what you are looking for. Be specific and get out there.
§ Set up one-on-one meetings with people that you know. Get coffee, a drink, etc. Help people understand what you are looking for, and give examples of the type of organizations and specific job descriptions. Again, make sure you are specific. People can’t think for you, even though you think they can.
§ When applying for a job, you must do something unique.
Today, there are just too many people looking for the same job you are applying for. So, how do you rise above the rest? Sending a resume is so last century. I would suggest that you try to be different. One way is to send your information (resume, if you must) in a unique way. For example, I was once applying for a job with Procter & Gamble
. I was in college (about 100 years ago,) and the career center had the interviews set up, but P&G booked up quickly. So, I called ahead and found out who was coming to do the interviews. I silk-screened my resume onto a T-shirt, rolled it up and slid it into a Colgate toothpaste box, and mailed it to the sales director, signature required. I got the interview.
§ When you are set up to be interviewed, do lots of research in advance. Spend time researching the company and interviewer. Create questions about the organization’s vision, what customers/clients say about them and what competitors say about them. Ask the interviewer about their experience with the company, what they like best about the organization, their job, etc. This gives lots of good insight to how the employees feel, and shows you have a real interest in them, too.
§ Follow up. There are several ways to do this. I think e-mail is fine, but does that really differentiate you? Here’s an idea: A talking e-mail. You can talk into a video e-mail message and really make an impression. Try www.talkinemail.com. I love it and have been using it a ton.
Remember, the best time to look for a job is when you already have one. If you are in a situation where you are out of work, your job is to look for a job eight hours a day, five days a week!
Greta Schulz is president of Schulz Business SELLutions in West Palm Beach, FL. She is the author of "To Sell is Not to Sell" and a columnist for business journals around the country. Greta does corporate training for Fortune 1000 companies and she has an on-line training course for entrepreneurs.
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