Over the last few years, social media has evolved into a powerful tool for businesses. Not only does it help businesses build a strong reputation online, but it can also help businesses reach more customers and increase engagement.
However, before you can dive into social media, there are a few rules you need to know first
. Although it might seem like social media is a simple marketing tool, there are some important factors to help in mind:
1. Always respond to customers.
Whether it’s a good or bad comment from a customer, always respond to their feedback. It’s also crucial to respond to their questions within in 30 minutes to an hour. This rule applies primarily to your Facebook and Twitter accounts.
2. Carefully use hashtags.
Hashtags are a powerful communication tool for your brand, however they can become very tricky, too.
When using hashtags to boost engagement, use hashtags that relate to your brand and industry. Especially if you’re sharing content on Twitter and Instagram, you’ll want to make sure you’re using the right hashtag to connect with your audience.
3. Publish engaging content.
If you want to build relationships with your customers through social media, then you need to create engaging content.
Post videos, photos, and interactive media to your Facebook, Twitter, and Pinterest accounts. Visual content is key to building relationships, so make sure your strategy follows this rule.
4. Be human.
When customers engage with a brand on social media, they want to feel like they’re talking to a person. As you post content and respond to customers, use a friendly and genuine voice. This will improve your brand’s reputation and build stronger relationships with your audience.
If you follow these rules, you’ll greatly improve your business’ social media strategy. To learn more of the rules regarding social media etiquette, check out the infographic below:
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