Schulz Business SELLutions's online sales training program, B2B Playbook, trains entrepreneurs and corporations to strip away the traditional image and help sales people and non-salespeople alike better streamline the process and communicate more efficiently with potential customers.   For Immediate Release- March 18, 2014 -For most, the term "salesperson " doesn’t conjure up the best mental picture. Instead of thinking about someone who gives them a solution to fix a problem, they probably see pushy people trying to get you to spend more money. One Florida company is hoping to change that.     “Because sales is a soft skill, it seems that as long as you have an outgoing personality and are good with people then you can sell; nothing could be further from the truth.”     Schulz Business’s philosophy is simple: ‘To Sell IS NOT to Sell’. Based in Palm Beach, Florida, Schulz Business effectively trains and consults with entrepreneurs and corporations to strip away the traditional image and help salespeople and non-salespeople alike better streamline the process and communicate more efficiently with potential customers.   “Because sales is a soft skill, it seems that as long as you have an outgoing personality and are good with people then you can sell; nothing could be further from the truth,” said Greta Schulz, president and CEO of the sales consulting company Schulz Business. “To be successful in sales, you need to follow a specific process. Not a script, but a process that lets you know what you did well, what you did wrong, and what to do to fix it.”   That’s why Schulz has also developed an online sales training program: the B2B Sales Playbook. This interactive product contains all the steps entrepreneurs and businesses need to successfully close a sale, including sales and personality assessments, workbooks, training videos, and much more. Not only will Schulz Business and the B2B Sales Playbook help individuals become better salespeople, these tools will help businesses refine their strategy and ultimately increase their profits—all while not “selling” a thing.   Greta Schulz is the president and CEO of Schulz Business. She has been involved in sales, sales management, marketing, and training for almost 30 years. She is a national columnist of “Sellutions” in more than 30 business journals across the country, a contributing author of the New York Times bestseller. “Master of Sales,” And the bestselling author of “To Sell is NOT to Sell.” Schulz is also one of few noted motivational sales speakers who speaks to large corporations and organizations around the nation.   For more information- press@schulzbusiness.com