It's All About YOU!
During the worst of the recession, people were scared about losing their jobs. Cars weren't being sold and car dealers were trying everything to sell them. Discounts galore! Only Hundai got the real issue of the public. It wasn't the money they didnt have, it was the worry of future money. Hundai got it! Their commercial message was, " buy a car and if you lose your job, just bring it back, no questions asked" The only car company that got it. and did they ever! They hit 3 times their projected sales numbers!