As all we see things differently. Often our interpretation of an event is completely different then someone who experiences the exact same event.  Why? Environment, experience, beliefs etc. It is so important to be careful not to give your reasons of why someone should work with you, buy your product or service etc. Even if you work with others that are  in the same industry and you feel that you know what they need. You don’t. And even if you do, they won’t believe you unless you let them self-discover it.