Negotiation is never manipulation. It's always a strategy to work out problems.
when customers want to work out the problems. The word
alone sound manipulative and it should be a common goal reached by both
parties. Negotiation is also used often by a prospect to see if they can get
what they can as opposed to see what they want. Be careful that negotiation is
real and not a tactic to “win”. If so, you both lose.