The first thing you're likely taught is to never take no for an answer, right? No is just an excuse and reason for you to go back in and close the sale, right? Well, on some level, yes, but getting a "no" can be a good thing. First, if you take don't no for an answer, you're still going to be getting no's, but it'll be in the form of an excuse, such as "We don't have any money" or "Just call me later." In our sales consulting programs, we'll show you how to give "no" as an option to prospects. Doing this, you won't look desperate, you'll look like an actual sales person, and actually, you'll get less no's. I've given all potential customers the option to say no, and it's helped me get to where I am today.