A mid-size advertising and marketing firm were looking to expand. It truly needed an account executive to go out and call on organizations in the area to try to develop business for the firm. Denise was in charge of interviewing for the new account executive. She went the usual route and put out some ads
Being a leader is different from what most of us think it is. Most leaders are actually managers in disguise. Sarah was excited to be promoted to sales director. After all, she has been in sales for almost eight years and has always been at the top of the leader board. She knows she will
Top 5 Hiring Mistakes We all know the value of a good employee. In sales, this can make or break you. Are you hiring right?? (1) Looking for new employees when one is leaving. I think we all know the value of a good employee. Make no mistake, if you hire (and manage) right, your
Whenever I go anywhere – a lunch, a networking event, a fundraiser people are constantly giving me business cards, sometimes often before they say ”hello”. We put so much emphasis on these 2-by- 3 cards and for what? Do you think it’s going to sell for you? Have you experienced the people who hand out so
Your Best Salesperson is NOT Your Best Sales Manager! The most common question I think I get hands down is “Greta, where do I find a good sales manager?” or “Who on our team do you think would be a good manager?” Best Sales Manager? – Don’t Promote From Within Most of the time, CEOs
