Last week, I sat down with Jacob, a friend who is a sales rep at an ink and toner supply store. We were exchanging the usual “So, how is the family…how is business?” when Jacob started to look troubled. “You know, Greta, I thought business was going great,” he said. “My sales have been through
Successful business to business marketing involves a tricky balance that even major business conglomerates can struggle with. To stay ahead of competitors, it’s important to constantly revisit your marketing campaign, analyzing your goals, revenue and client market. Whether you are revamping your B2B marketing strategy or just getting started, the following five keys to successful
What if the bottom quarter of your sales team produced as much or more revenue than the top quarter? What would that do for your company? What would happen if you replaced the bottom quarter of your sales team with A players that get consistent over the top results? When I talk to
