Recently I was featured in the Wall Street Journal about what to put on a business card. Link to the article below. So what are the top 5 business card fails! Well, there are probably lots more than these but are you doing any of the top 5?
The reporter asked, “What are the most important thing to put on a business card?” I gave her some ideas of what to put on the card. She also asked my ideas of who I think has a good card and a not so good one.
It got me thinking about what can go wrong with a Business Card. Here are a few things that I see when it comes to Business Cards that cause me to scratch my head.One of the most important things about having a business card is having your email address clearly legible.
Please make your email address something an average person can see easily without trying to decipher if it is an S or a 5. One character off will throw off the entire address. Today you may also want to include your social media information. * If you aren’t updating the social media account, do not include it! There is nothing worse than directing someone there and there hasn’t been an update in 6 months!
A Fax number? Really? Will this document fax to 1993? Stop putting that on there. If someone really needs your fax number they will ask you at the time they need it, IF they need it! They will not go back to your business card to look it up. I Promise.
Don’t buy the cheapest card you can find. No, of course your business card doesn’t sell for you but it will tell a story, and “I am really cheap so I use flimsy paper” is not the story you’re looking to tell.