-Excerpt From Harvard Business Review There are few business settings in which asking questions is more important than sales. A recent study of more than 500,000 business-to-business sales conversations—over the phone and via online platforms—by tech company Gong.io reveals that top-performing salespeople ask questions differently than their peers. Consistent with past research, the data shows
The best marketers never sell. They know the secrets of drawing customers who really want to buy.